The supply chain and logistics industry were among the sectors that suffered the most throughout 2020. They had to adapt to the rapid shift in consumer behaviour, such as online shopping, by incorporating new and improved strategies for this sudden shift in behaviour. Luckily, it allowed for the advancement of recent trends to emerge in this ever-changing industry. So read on to learn more about the top supply chain and logistics technology trends this year.
Personalized Customer Experience
With consistent, up-to-date data collection, users now expect a personalized shopping experience catered to their personality and preferences. AI programs allow for constant user data collection, processing, and personalization to design a user-friendly and focused experience. The priority of ensuring that a customer’s shopping experience is hassle-free from beginning to end can be crucial to the success of a business. Gathering customer preferences with the appropriate programming can help companies to navigate and ease this pressure.
Customer service technology continues to advance businesses with quick and efficient problem-solving. With the help of virtual assistance and chatbots, customers have an instant path to a solution for their frequently asked questions. This can make consumers more inclined to purchase a product and stay loyal to a company with on-demand 24/7 customer service. This technological logistics trend is going to continue on an uphill pattern in the future.
Warehouse management technology can be an infrequent conversation in logistic business trends – yet it continues to be an integral part of the supply chain. Automated warehouse management ensures a smooth order picking and shipping strategy. It allows warehouse workers to have a hands-free and safe environment. Incorporating leading technology in AI and ML software makes for an efficient process from start to finish.
Last-Mile Deliveries and Real-Time Updates
In 2021, up-to-date real-time tracking on shipping products and packages is the new norm. The last mile has become an essential point between a brand and a customer. Tech-powered tools that can aid in scaling deliveries, route mapping, productivity and efficiency can help build substantial operations in your business. Not only will it help get your company to run efficiently off AI technology, but it will also help boost customer satisfaction, customer loyalty, and retention. Companies who invest in putting in the extra effort to build a satisfied customer base will continue to see results and success in their businesses.
Supply chain and logistics trends continue to change based on online businesses and customer safety and satisfaction. Technology continues to be at the forefront of advancements in 2021. As the year continues, new trends will appear and aid in business efficiency and efficacy. If you need a freight forwarder that understands the current landscape, don’t hesitate to reach out to King City Northway! Call us toll-free at 1-800-335-5394 or visit kingcitynorthway.com to get a free quote!